2ciff.furniture is the maga-zine of CIFF, China International Furniture Fair.The aim of this 4th issue of the magazine is to provide visitors with the information they need in order to best organise their visit to the fair, preview the the themes, the trends, the prod-ucts, the events, and give some suggestions about what to see and do outside the fair. In fact, CIFF holds its exhibitors and its city in great esteem and wants to provide its visitors with a global experience of Chinese culture and the Chinese furni-ture market.This issue of ciff.furniture is devoted to phase one of the 41st edition of CIFF, which will take place in Guangzhou from 18 to 21 March 2018, and which focusses on the home furniture, home décor & home textiles, outdoor & leisure furniture sec-tors. The following issue will be all about phase two of the 41st edition CIFF (from 28 to 21 March), dedicated to office furniture, commercial furniture, hotel furniture and furniture ma-chinery & raw materials for the furniture industry.CIFF is about to open!We look forward to seeing you in Guangzhou.ciff.furniture is a publication byChina Foreign Trade Guangzhou Exhibition General Corp.publishing concept and realization byEdimotionWelcome750.000sqm4.000Exhibitors190.000AttendeesIndexFounded in 1998, CIFF - China International Furniture Fair (Guangzhou/Shanghai) has been successfully held for 40 sessions. Starting from September 2015, it takes place annually in Pazhou, Guangzhou in March and in Hongqiao, Shanghai in September, radiating into the Pearl River Delta and the Yangtze River Delta, the two most dynamic commercial centers in China.Featuring industry interaction and all-round matching, CIFF, the world’s largest furniture exhibition and the most important business platform in Asia, covers the themes of home furniture, home décor & home textile, outdoor furniture, office furniture, commercial furniture, hotel furniture and furniture machinery & raw materials.The spring and autumn editions of CIFF bring together more than 4,000 and 2,000 world-leading brands respectively and host a total of more than 270,000 professional visitors from 200 countries and regions.CIFF, known as “Asia’s furniture sourcing center” and “the weatherglass of China’s furniture industry”, is a flagship platform among the exhibitions in China’s furniture and home furnishing industries.Standing at the new starting point in 2018, CIFF will keep forging ahead. Committed to realizing Chinese furniture dream, CIFF will creating more value for exhibitors, visitors and the industry with enhanced quality and optimized exhibition experience!The 41st edition of CIFF is held in Guangzhou, divided into 2 phases according to product sector: the first from 18 to 21 March, the second from 28 to 31 March.4Welcome to CIFF5Facts & Figures6Hall Plan7Home Furniture20Homedecor & Hometextile26Outdoor & Leisure26Guangzhou.Welcome to our city!Where to go 31What to see 32Subway Map 35www.ciff.furnitureLiu XiaominGeneral Manager of China Foreign Trade Guangzhou Exhibition General Corporation (CFTE)4Welcome to CIFF!I’m pleased to welcome you to visit the 41st edition of CIFF in Guangzhou, a dynamic platform to create mar-ket value for the furniture sector, industry and enterpris-es, striving for a better future for exhibitors and visitors.CFTE has unique advantages as a great platform in the exhibition industry. First, it has CIFF as a flagship exhibition in China’s furniture industry, as well as CBD as the best platform in China’s building & decoration industry. Regardless of scale or influence, both CIFF and CBD are second to none in the global similar exhi-bitions. Second, CFTE’s parent company, China For-eign Trade Centre (Group), owns or controls two major exhibition centers in Guangzhou and Shanghai, namely China Import & Export Fair Complex and National Ex-hibition & Convention Center (Shanghai), both of which have the core advantages for exhibitions in the Pearl River Delta and the Yangtze River Delta. In this way, we can fully deploy the four-major home furnishing exhibi-tion projects in the furniture and building materials sec-tors in the two most dynamic areas. Such advantages are unique in China.In recent years, the furniture and building materials en-terprises have entered for CIFF and CBD, which reflects that the industries and enterprises attach great impor-tance to the exhibitions, brings pressure and senses of responsibility and mission and spurs the organizers to continuing to think about how to provide the enterprises and industries with the satisfactory and value-added services in the era of excessive exhibition capacity. CIFF and CBD will work together to integrate superior resources, enhance quality in continuous innovation, do better, strive for balanced and full development and make great efforts for the increasing need for the exhibi-tions in the industries.I look forward to seeing you in Guangzhou!Liu Xiaomin5Facts & FiguresDate of the event Phase One: 18-21 March 2018Organizer China Foreign Trade Exhibition General Corp.Frequency twice a year (March in Guangzhou, September in Shanghai)Venue China Import & Export Fair Complex and Poly World Trade Centre ExpoSectors home furniture - home decor & hometextile - outdoor & leisure furnitureOpening times daily from 09:00 a.m. to 06:00 p.m.Visitors Target Every type of furniture and furnishing specialist trade, specialist bed retailers, interior designers, architects, designers, planners, joiners, carpenters, interior decoratorsWebsite www.ciff.furnitureContact Ms. Gina Ho ginaho@fairwindow.com.cn Ms. Cara Zhang zhangll@fairwindow.com.cnIndex6Phase 1: Hall PlanHometextileHome Textile 14.1Carpet & Home Textile 15.1Bedding 15.2Outdoor & LeisureDiscover Outdoor Space Solutions 17.1Find Creative Outdoor Design 18.1See Smart Furniture 17.2Enjoy Sunshine Life(Sunshade & Raw Material & Table Top) 18.2Make Garden Special (Garden Decoration/Global Garden Lifestyles Festival/Furniture Design Hall) 17.3Home FurnitureInternational Hall 1.1-3.1Design Hall 4.1-5.1 Modern 1.2Modern/Nordic 2.2Modern/Minimalist 3.2Entry Lux 4.2-5.2Customized Furniture & Smart Home 6.1-8.1Sofa Premium 9.1-13.1、11.2Classic 9.2-10.2Sleep Center 12.2-13.2Dining & Living Room Furniture 9.3-11.3 Homedecor Zen & Painting Art 14.2 International Brands& Artificial Flower & Bedding 15.2 Lighting 16.2Soft Décor 14.3Soft Décor 15.3 Soft Décor & Lighting 16.3Clock & Sculpture & Gramophone & Frame & Fountain etc 14.4Pottery & Glasswar & Art Crafts/China Interiors & Decorations Conference 15.417.117.217.318.118.2 Xingang Road EastOutdoor&Leisure2018/3/18-21Furniture Brands on Pearl PromenadePearl PromenadePearl PromenadeMetro Line 8The 41st China International Furniture Fair GuangzhouXingang Dong Station Exit A - Exit FPazhou Station Exit A - Exit B - Exit CThe CIFF Home Furniture, that covers 260,000 sqm stretching into 26 halls in Areas A and Area B of the China Import & Export Fair Complex, focuses on three highlights of customized intelligence, mild luxury and design to provide the urban backbone with excel-lent home furnishings as well as to serve the emerging consumers. Area A creates the “whole living space”: halls 1.1 to 3.1 serve as International Hall, halls 4.1 to 5.1 as Design Hall, halls 1.2 to 3.2 as Modern Furniture/Nordic Furniture/Minimalist Furniture, halls 4.2 to 5.2 as the newly built Mild Luxury Furniture and halls 6.1 to 8.1 as Whole House Customized Intelligent Furniture to further strengthen domestic sales based on continu-ously enhanced exports.Area B creates the “Premium Home Furnishings”: halls 9.3 to 11.3 serve as Dining & Living Room Fur-niture, halls 9.1 to 13.1 and 11.2 as Sofa Premium, halls 12.2 to 13.2 as Sleep Center and halls 9.2 to 10.2 as European & American Furniture, aimed to further consolidate and highlight the export functions, help more precise matching between exhibitors and visitors and enhance the sense of gain from the exhibi-tion.CIFF Home Furniture pays particular attention to the issues of Customisation + Interactivity + Design. In other words, when the product is adapted to express the personality of the person who has selected it. This is how new products are created, designed not be part of a series, but to shape themselves in such a way as to provide what the client is looking for. Products that can put themselves at the service of the user, exploit-ing the high-level Internet of Things technology, cloud computing and smart chips, masterfully concealed in a charming design. And focuses also on Mild Luxury, quality products that can provide high-level comfort and luxurious design, but that at the same time reason-ably priced, able to satisfy almost everyone, perhaps skilfully mixing together pieces that are different but easy to integrate.Home Furniture1Index8Products preview23451 DEBRAH’S2 YES WOOD3 HENGYI4 CARPENTER HONOR5 KUKA99106786 LINGTU7 KINWAI8 SOMNOPRO9-10LAILOKIndexNext >